Ana Hoepfner, BEc
SHE/HER
COMMUNICATIONS
Ana Hoepfner is a communications professional who drives business results and helps people connect and grow by leveraging joy. Joy sells.
For the past 15+ years, she has honed her writing, ghostwriting, editing, design, and public relations skills in Calgary to build, finesse, and grow personal, corporate, community, and non-profit brands. In 2021, Ana joined the Calgary Reconnect Counselling Group team, a private therapy clinic with two branches, Kids Reconnect and Couples Reconnect, and has been creating its joyful, “spark-tacular” communications behind the scenes since.
Grounded in lived and professional experience, equipped with innate curiosity, and informed by extensive reading on organizational psychology and relational psychology, Ana designed and developed the Couples Reconnect brand identity, including its visual and written tone and voice. An adept copywriter, graphic designer, and web designer, Ana copywrote and designed the Calgary Reconnect Counselling Group website, as well as the Kids Reconnect and Couples Reconnect websites, blogs, and Instagram accounts, all of which she currently manages. You can also spot Ana’s graphic design and interior design work in the Kids Reconnect Feelings & Friends Group playroom, which she decorated, and in many of the clinic’s fun posters.
Ana holds a Bachelor of Science degree in Economics. Writing her undergraduate economics thesis on criminology sparked her ongoing interest in organizational psychology, community building, and behavioural economics. She is equally in her element negotiating in corporate boardrooms and conducting presentations to large audiences as she is writing, editing, and designing technical content for the Couples Reconnect and Kids Reconnect brands.
Ana is a committed volunteer in her community, Bridgeland-Riverside, where she lives with her two delightful cats and her wonderful partner, Alex.
Professionally fluent in English and Spanish, Ana is skilled in bidirectional translation, consecutive interpretation, and simultaneous interpretation. She grew up travelling and before moving to Canada over 20 years ago, she lived in Brazil, Mexico, and Indonesia. After a romantic trip to France with Alex in 2023, she is avidly making strides in her French fluency.
Couples Reconnect, a branch of Calgary Reconnect Counselling Group, acknowledges that we are gathered on Treaty 7 territory, the original home of the Blackfoot Confederacy, comprised of the Siksika, Piikani, and Kanai First Nations; the Stoney Nakoda, comprised of the Chiniki, Wesley, and Bearspaw First Nations; and the Tsuut’ina First Nation. This territory is also home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. Located on this traditional territory, our mission is to spark reconnection and healing within couples, kids, parents, and families. We do this work with respect for these First Nations and in a spirit of humility, kindness, inclusion, and diversity.